Strategic Management


The aim of this module is to acquaint students with the issue of strategic thinking and management in today’s turbulent world. The module includes topics such as: foresight in the work of a manager, analysis and synthesis, creativity, innovative thinking and thinking outside the box. The students will be trained in the field of strategic thinking and will be able to plan scenarios or create an early warning system for their company.

Recommended literature

  • ABRAHAM, S. C. (2012). Strategic Planning. A Practical Guide for Competitive Success, 2nd edition. Emerald, 2012
  • DAVID, F. R. (2017). Strategic Management Concepts and Cases, 16th Edition, Essex: Pearson Education Limited
  • PORTER, M. E. (1996). What is Strategy? New York: Th e Press
  • DE WIT, B., MEYER. R.(2014). Strategy: An International Perspective, 5th Edition, Centage Learning EMEA, U.K.
  • WHITTINGTON, R., REGNÉR, P., ANWIN, D., JOHNSON, G., SCHOLES, K. (2019). Exploring strategy. Pearsonprentice Hall; 12th edition

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